Meet mohammed Ne’emah - The perfumer

NE’EMAH was established in 1997 by Kuwaity Perfumer Mohammed Ne’emah and built its success and notoriety thanks to the uncompromising quality of the ingredients and the outstanding character of his compositions.
Mohammed Ne’emah was born with a true gift which makes the difference. His sense of smell and ability to create a perfume for the modern age are exceptional.

The art of perfumery and the tradition of the Orient are within his family roots and becoming a perfumer was Mohammed’s chosen destiny, being the third generation pursuing this craft.

Mohammed’s inspiration is endless and finds its source in the world he likes to explore and the many individuals. To him, every place has his own scent, every single person his olfactory character. He can sense and capture everything, then keep it alive in his memory. He believes that smelling stretches the mind and enables to travel in space and time.

For Mohammed borders don’t exist. Born in the Middle East and open to the world, he is a frequent traveller: France, Monaco, Europe and the USA among many other destinations. He embraces every religion and culture and has made the planet his home.

Mohammed is fearless, living his life as a creator, with the taste for adventure and innovation. He knows how to make his dreams come true. For him the sky is the only limit and nothing is ever too grand.
Inspired by the Orient, Ne'emah Fragrances are tailored for the world and the modern times. Every one of his creations is based on a personal experience, his life, his passion and charisma.

“Our retail outlets are located in prestigious showrooms like Sephora
Middle East as Exclusive Brand for Sephora. Also We can be reached at our other branches.”

His journey as a Perfumer

A perfume’s scents can transport us from
this moment and take us with them to
blissful memories..

2008 - 2010
Laya

One of the best sellers "LAYA", meaning "Lady", celebrates the essence of femininity, using Vanilla on a bed of Musks that irradiate.Another captivating Ne'emah fragrance called "Desert Rose" evokes a beautiful rose that miraculously grows in dunes of sand. "Chateau Rouge" tells the story of a free spirited princess, through a vibrant floral scent made of contrasts and nuances, designed for the youthful women.Mohammed Ne'emah creates also for the modern man who is looking for the best elegant signature. Introduced exclusively at Sephora Middle East in 2009, NE'EMAH immediately reached the Top 3, defying well established brand names and proving the excellence of its scents.

2010 - 2012
First Store In Kuwait

Mohammed's inspiration, passion and skills are so broad that he also creates made-to-measure perfumes for the most demanding clientele.Mohammed Ne'emah has a certain taste for simplicity and timeless understated elegance. He affectionates the black and white with a touch of gold. The first Ne'emah store opened in Kuwait, is based on these principles.His attention to every detail goes from the fragrance to the bottle, the outside box, the ad image to the whole Brand environment. NE'EMAH's visual territory is striking, with a taste for the Spectacular, Extravagant yet sophisticated, mysterious and highly artistic.

2012 - 2014
Vogue & NYC Taxi Advertisements

With a great sense of entrepreneurial leadership, Mohammed Ne’emah knows how to think out of the box not only in the creative process but also in the development of his Brand.In this spirit, he advertised several times in the US Vogue and on the yellow cabs of NYC without being even distributed yet, enabling successful sales on the internet and preparing the brand for a rewarding brilliant future.

One of the best sellers "LAYA", meaning "Lady", celebrates the essence of femininity, using Vanilla on a bed of Musks that irradiate.Another captivating Ne'emah fragrance called "Desert Rose" evokes a beautiful rose that miraculously grows in dunes of sand. "Chateau Rouge" tells the story of a free spirited princess, through a vibrant floral scent made of contrasts and nuances, designed for the youthful women.Mohammed Ne'emah creates also for the modern man who is looking for the best elegant signature. Introduced exclusively at Sephora Middle East in 2009, NE'EMAH immediately reached the Top 3, defying well established brand names and proving the excellence of its scents.

My Recent
Featured Video

Ne'emah Add Behind the scenes PhotoShoot Vogue Magazine US March issue 2013 For Shahla Fragrance

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